The term outsider art was coined by art critic Roger Cardinal in 1972 as an English synonym for art brut (French: [aʁ bʁyt], "raw art" or "rough art"), a label created by French artist Jean Dubuffet to describe art created outside the boundaries of official culture; Dubuffet focused particularly on art by insane-asylum inmates. Outsider art has emerged as a successful art marketing category (an annual Outsider Art Fair has taken place in New York since 1992). The term is sometimes misapplied as a catch-all marketing label for art created by people outside the mainstream "art world," regardless of their circumstances or the content of their work.
In 1890, the Parisian painter Maurice Denis famously asserted: "Remember that a painting—before being a warhorse, a naked woman or some story or other—is essentially a flat surface covered with colors assembled in a certain order." Thus, many 20th-century developments in painting, such as Cubism, were reflections on the means of painting rather than on the external world—nature—which had previously been its core subject. Recent contributions to thinking about painting have been offered by the painter and writer Julian Bell. In his book What is Painting?, Bell discusses the development, through history, of the notion that paintings can express feelings and ideas. In Mirror of The World, Bell writes:
Action painting, sometimes called gestural abstraction, is a style of painting in which paint is spontaneously dribbled, splashed or smeared onto the canvas, rather than being carefully applied. The resulting work often emphasizes the physical act of painting itself as an essential aspect of the finished work or concern of its artist. The style was widespread from the 1940s until the early 1960s, and is closely associated with abstract expressionism (some critics have used the terms "action painting" and "abstract expressionism" interchangeably).
Color, made up of hue, saturation, and value, dispersed over a surface is the essence of painting, just as pitch and rhythm are the essence of music. Color is highly subjective, but has observable psychological effects, although these can differ from one culture to the next. Black is associated with mourning in the West, but in the East, white is. Some painters, theoreticians, writers and scientists, including Goethe, Kandinsky, and Newton, have written their own color theory.